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GAN wins ‘Casino Platform Supplier’ and ‘Freeplay Gaming Supplier’ Awards at eGaming Review Magazine

28 April, 2016

London & Dublin | 28 April, 2016: GameAccount Network plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, announces the win of two prestigious Internet gaming Industry awards in the United States.

Casino Platform Supplier of the Year Award for 2015 and Freeplay Gaming Supplier of the Year Award for 2015 recognizes the skills, expertise and commitment to developing the leading Internet casino gaming platform for both real money Regulated Gaming and free-to-play Simulated Gaming™ in the United States to land-based casino operators.

Defeating a wide range of also-nominated suppliers, GAN won the Casino Platform Supplier of the Year Award in recognition of its market-leading GameSTACK™ Internet gaming system successfully deployed for Betfair Plc in New Jersey’s regulated real money Internet gaming market. This is the second year in a row in which GAN has won the Casino Platform Supplier of the Year Award in the US, reinforcing GAN’s market position as the leading Casino Platform for real money Regulated Gaming in the US.

For the first time, GAN also won the Freeplay Gaming Supplier of the Year Award for 2015 in recognition of GAN’s diverse Simulated Gaming™ websites and mobile Apps delivered in 2015 to US land-based casino operators located in Connecticut, New York, Pennsylvania, California, Nevada and Maryland.

Dermot Smurfit, CEO of GAN commented:

“Winning two major US Industry awards is a dream come true and a superb recognition of the titanic efforts invested by so many over so few years in building GAN into a market leader in the United States, starting in New Jersey with BetfairCasino.com in 2013 and by year’s end 2015 delivering Simulated Gaming for six major US casino operators with several more to launch in 2016. I would like to thank all our people in London, and Las Vegas for their efforts in securing these two well-deserved awards granted on merit by an independent panel of objective Industry experts.”

Highlights

  • GAN supplies its Internet Gaming System to Betfair Plc in New Jersey’s regulated real money Internet gaming market powering www.betfaircasino.com offering over 170 real money casino slots and casino table games from major recognizable US casino equipment manufacturers.

 

  • Simulated Gaming™ is an innovative Internet gaming service designed by GAN specifically for land-based US casinos, offering a gaming-as-entertainment experience across web, mobile and VR together offering over 200 casino slot and table games, including poker, backgammon, gin rummy, poker dice and blackjack tournaments.

 

FAQ’s about GAN’s Simulated Gaming™

 

  • Launched in the US by GAN in January 2014, Simulated Gaming™ has proven to monetize Internet traffic to existing websites operated by land-based US casinos with average revenue per daily active user (ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an original estimate of $0.60, greatly exceeding equivalent numbers reported by Social Casino operators on Facebook.

 

  • Supported by 74 months of operating data across six (6) major US casinos’ deployments, Simulated Gaming™ is now proven to drive increased visitation on-property and in 2014 delivered on average a 28% uplift in on-property theoretical win from increased visitation by existing patrons who also engage with Simulated Gaming™ online.

 

  • US casino operators report up to 50% of their surveyed casino patrons are already engaged in playing Social Casinos on Facebook. Simulated Gaming™ enables land-based US casinos access to the Social Casino market worth $3.3 billion annually worldwide in 2015 (source: Eilers & Krejcik Gaming, LLC) and is proven to increase property visitation among existing patrons, reactivate lapsed patrons bringing them back on-property and drive acquisition of new patrons from outside the typical drive distance to the property.

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