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GAN Partners with Oneida Indian Nation

9 September, 2016

GAN Partners with Oneida Indian Nation to launch Simulated Gaming™ for Turning Stone Resort Casino in upstate New York in early 2017.

GAN’s Simulated Gaming™ to be integrated with Konami SYNKROS™ CMS & Rewards Program

 

London & Dublin | September 9, 2016: GAN plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, announces it has partnered with one of the longest-standing Native American casino operators in America to launch GAN’s proprietary enterprise-grade social gaming solution: Simulated Gaming™.

Turning Stone Resort Casino (“the Client”) is a major destination for residents of central New York State and has been operational since 1993. This 23-year old casino is owned and operated by the Oneida Nation headquartered in Verona, New York. This partnership was previously announced by GAN on June 20, 2016 without disclosing the identity of the client.

Following an extensive diligence process, GAN was selected for their deep capabilities in providing both real money and social gaming experiences from a singular technology platform together with the ability to deliver a custom-designed website/App wholly integrated into their on-property loyalty program and Konami Gaming’s SYNKROS™ casino management system.

Highlights

 

  • The Client is the second US client in the populous State of New York and the fourth major Native America US client secured to date.

 

  • GAN will bring to their highly engaged patrons the Simulated Gaming experience in early 2017 integrated into the on-property rewards program operated by the Client in reliance upon the Konami Gaming SYNKROS™ casino management system. This will be the first Simulated Gaming™ deployment integrated with Konami Gaming’s SYNKROS™ casino management system.

 

  • Simulated Gaming delivers a host of entertainment and marketing communication tools, enabling the Client to engage their loyalty base and new players with unprecedented levels of efficiency and at reduced costs from traditional media engagement.

 

  • Simulated Gaming™ is an innovative Internet gaming service designed by GAN specifically for land-based US casinos, offering a gaming-as-entertainment experience across web, mobile and VR together offering over 200 casino slot and table games, including poker, backgammon, gin rummy, poker dice, blackjack tournaments and slot tournaments.

 

Management Commentary

Dermot Smurfit, CEO of GAN commented:

“We are truly privileged to bring online the Oneida Indian Nation’s Turning Stone Resort Casino, one of the longest-standing Native American casinos in the North Eastern United States. We expect to greatly strengthen Turning Stone’s patron relationships in an increasingly competitive regional market. Placing Turning Stone’s highly-regarded loyalty program at the heart of the consumer proposition will likely result in high levels of online engagement from an audience of casino patrons who are already highly promiscuous online with competing social casinos.”

FAQ’s about GAN’s Simulated Gaming™

  • Launched in the US by GAN in January 2014, Simulated Gaming™ has proven to monetize Internet traffic to existing websites operated by land-based US casinos with average revenue per daily active user (ARPDAU) of $2.75 in 2014 and $2.32 in 2015, as against an original estimate of $0.60, greatly exceeding equivalent numbers reported by Social Casino operators on Facebook.

 

  • Supported by 102 months of operating data across seven (7) major US casinos’ deployments, Simulated Gaming™ is now proven to drive increased visitation on-property and in 2014 delivered on average a 28% uplift in on-property theoretical win from increased visitation by existing patrons who also engage with Simulated Gaming™ online.

 

  • US casino operators report up to 50% of their surveyed casino patrons are already engaged in playing Social Casinos on Facebook. Simulated Gaming™ enables land-based US casinos access to the Social Casino market worth $3.3 billion annually worldwide in 2015 (source: Eilers & Krejcik Gaming, LLC) and is proven to increase property visitation among existing patrons, reactivate lapsed patrons bringing them back on-property and drive acquisition of new patrons from outside the typical drive distance to the property.

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