LONDON STOCK EXCHANGE (LSE): GAN | IRISH STOCK EXCHANGE (ISE): GAME
London & Dublin | April 26, 2017:
GAN Launches Stratosphere Slots on AcePlayCasino.com
Exclusive slot game delivered for ACEP celebrating the 21st anniversary of the Stratosphere Casino, Hotel & Tower
GAN plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, today announces the launch of its first casino slot game ‘Stratosphere Slots’ commissioned by American Casino Entertainment Properties, LLC (“ACEP”). This is the first game specifically commissioned by a client of GAN’s Simulated Gaming and signals emerging demand for custom game development among GAN’s thirteen casino operator clients anticipated to be operating Simulated Gaming online by the end of H1 2017.
Engaging patrons with exclusive online gaming experiences which are compelling in their own right and which simultaneously reinforce the value proposition of on-property amenities and experiences is a core competency of GAN. Developed and designed in consultation with the casino client’s specialists, this new game launch signals and important extension in the delivery capability of GAN for its clients seeking to both differentiate their Simulated Gaming content portfolio and introduce their own casino slot games onto their virtual gaming floor, alongside third party casino equipment manufacturers’ content.
Dermot Smurfit, CEO of GAN commented:
“This represents the logical extension of a Simulated Gaming relationship between GAN and its clients: Collaborating with ‘bricks and mortar’ casino executives who, in the online channel have a refreshing opportunity to devise their own breed of online gaming titles with relatively little capital outlay and a clear return on investment. GAN is proud to bring to life the shared vision of ‘Stratosphere Slots’, which delivers an engaging casino slot experience on desktop PC and all mobile devices.”
Alec Driscoll, Director of ACEP Interactive commented:
“Our newest casino slot game captures and delivers the excitement of visiting the Stratosphere Casino, Hotel & Tower online to a new audience of players and we’re delighted to launch on the twenty-first anniversary of the Tower’s opening. GAN has delivered a professional and innovative casino slot game, which perfectly complements the wide range of existing games available from GAN and its content partners.”
FAQ’s about GAN’s Simulated Gaming™
· Launched in the US by GAN in January 2014, Simulated Gaming™ has proven to monetize Internet traffic to existing websites operated by land-based US casinos with average revenue per daily active user (ARPDAU) of $2.75 in 2014 and $2.32 in 2015, as against an original estimate of $0.60, greatly exceeding equivalent numbers reported by Social Casino operators.
· Supported by 147 months of operating data across ten (10) major US casino deployments, Simulated Gaming™ is now proven to drive increased visitation on-property and in 2014 delivered on average a 28% uplift in on-property theoretical win from increased visitation by existing patrons who also engage with Simulated Gaming™ online.
· US casino operators report more than 50% of their surveyed casino patrons are already engaged in playing multiple Social Casinos online. Simulated Gaming™ enables land-based US casinos access to the Social Casino market worth $3.8 billion annually worldwide in 2016 (source: Eilers & Krejcik Gaming, LLC) and is proven to increase property visitation among existing patrons, reactivate lapsed patrons bringing them back on-property and drive acquisition of new patrons from outside the typical drive distance to the property.
For further information please contact:
||Investors: The Equity Group
|Chief Executive Officer
|+44 (0) 20 7292 6262
||Main telephone: 212.371.8660
GAN | Overview
|John Frain / Roland French
|+353 1 679 6363
GAN is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAN
The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it licenses to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gambling Commission license, is certified to the highest technical standards currently required by gaming regulators.
GAN is also a leading developer of proprietary online games with a complementary business converting offline casino slot machines and table games into online equivalents on behalf of major land-based slot machine manufacturers including Aristocrat, Ainsworth, KONAMI, Everi (formerly Multimedia Games), Incredible Technologies, GamoMat, Reel Time Gaming, High Flyer Games and Scientific Games (via DEQ Systems Corp).
GAN has an established business in Europe, licensing gaming content to major European gaming operators including Bet365, Betfair PaddyPower, William Hill, Rank, Lottomatica, Sisal and SNAI.
In the United States for real money Internet gaming, GAN has partnered with Betfair Plc to provide its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013.
In the United States for Simulated Gaming™, GAN has partnered with an increasing number of major land-based US casinos coast-to-coast. In New York, GAN has launched a Simulated Gaming™ website via www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN launched a Simulated Gaming™ website www.ParxOnline.com in March 2015. In March 2015 Maryland Live! Casino in Maryland chose GAN to upgrade their existing free-to-play website to a monetized Simulated Gaming™ website, soft-launched in July 2015 and launched integrated with their casino management system in November 2015. In September 2015 major Californian Tribal casino operator San Manuel chose GAN’s Simulated Gaming™ launched in November 2015. In October 2015 American Casino & Entertainment Properties (ACEP) chose GAN’s Simulated Gaming™ launched in December 2015. In December 2015 Borgata Casino Hotel & Spa chose GAN’s Simulated Gaming™ launching in H1 2017. Also in December 2015 Lady Luck Interactive, a wholly-owned subsidiary of Isle of Capri Corporation, chose GAN’s Simulated Gaming™ and launched in July 2016. In February 2016 Rock Gaming (re-branded as JACK Entertainment) chose GAN’s Simulated Gaming™ to support their Ohio-based casino properties launched online in October 2016. In March 2016 Twin River in the North East chose GAN’s Simulated Gaming™ and launched in November 2016. In April 2016 major Tribal casino operator Chickasaw Nation chose GAN’s Simulated Gaming™ launching in H1 2017. In June 2016 Tribal casino operator TurningStone Casino Resort chose GAN’s Simulated Gaming™ and launched in March 2017. In July 2016 Nevada’s Station Casinos chose GAN’s Simulated Gaming™ launching in H1 2017. In September 2016 a major existing US casino client nominated GAN to launch real money Internet casino gaming in Europe and other Rest of World regulated markets commencing in H1 2017.
In April 2017 GAN was granted a Casino Service Industry Enterprise license by the New Jersey Division of Gaming Enforcement being GAN’s first privileged gaming license in the United States.
ACEP Interactive, LLC | About
ACEP Interactive, LLC was established in 2012 by parent company, American Casino & Entertainment Properties LLC (ACEP), in order to create a framework for digital gaming for today’s casino. This includes regulated online gaming, social gaming, on premise mobile, mobile Race & Sports and virtual reality. ACEP owns and operates four gaming and entertainment properties in Clark County, Nevada: Stratosphere Hotel Casino & Tower, is a destination resort featuring one of the most recognizable landmarks on the Las Vegas Strip; Arizona Charlie’s Decatur and Arizona Charlie’s Boulder, two off-Strip casinos, primarily serve residents of Las Vegas; and The Aquarius Casino Resort in Laughlin, Nevada, catering to Laughlin visitors and residents. The four properties target middle-market customers interested in value in their gaming, lodging, dining and entertainment experiences.