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GAN Partners with Station Casinos in Nevada to launch Simulated Gaming™ in early 2017

27 September, 2016

GAN Partners with Station Casinos in Nevada to launch Simulated Gaming™ in early 2017.


Experience to be integrated with myBoardingPass™ Rewards Program



London & Dublin | September 27, 2016: GAN plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, announces it has partnered with one of the longest-standing and largest commercial casino operators in Nevada to launch GAN’s proprietary enterprise-grade social gaming solution: Simulated Gaming™.


Station Casinos, LLC (“the Client”) operates nineteen (19) casino properties in Nevada and has been operational since 1976. This partnership was previously announced by GAN on August 2, 2016 without disclosing the identity of the client.




  • The Client is the second US client in Nevada and the fourth major US client secured to date with in excess of $1bn in annual revenues from land-based casino gaming.


  • The Client’s 19 casino properties and more than 19,000 slot machines brings GAN’s combined US clients’ above 70x casino properties and 100,000 slot machines together representing a significant proportion of the entire US land-based casino market.


  • GAN will bring to their highly engaged patrons the Simulated Gaming experience in early 2017 integrated into the myBoardingPass™ on-property rewards program.


  • Simulated Gaming delivers a host of entertainment and marketing communication tools, enabling the Client to engage their loyalty base and new players with unprecedented levels of efficiency and at reduced costs from traditional media engagement.


  • Simulated Gaming™ is an innovative Internet gaming service designed by GAN specifically for land-based US casinos, offering a gaming-as-entertainment experience across web and mobile together offering over 200 casino slot and table games principally derived from recognized US casino equipment manufacturers together with multiplayer games of poker, backgammon, gin rummy, poker dice, blackjack tournaments and slot tournaments.


Management Commentary


 Staci Alonso, Executive Vice President of Station Casinos commented:


GAN was selected for their ability to deliver a custom social casino experience integrated with our myBoardingPass™ loyalty program as we are committed to continuously enhancing and responding to the preferences of our guests. Free play social casino games are very popular and will allow our guests to play many of their favorite on-property casino games at home or on their phone for entertainment and rewards.  By integrating this product with our award winning Boarding Pass, our guests can earn points, prizes and enjoy a Station Casinos experience whenever and wherever they prefer.”


Dermot Smurfit, CEO of GAN commented:


“We are privileged to bring online one of the longest-standing and largest Nevadan casino operators in the Silver State. Station Casinos highly regarded myBoardingPass™ loyalty program serving all their properties will be placed the core of the Simulated Gaming™ experience and is anticipated to result in higher levels of patron loyalty, increased patron visitation on-property and reactivation on-property of long term lapsed patrons. This agreement with Station Casinos is expected to generate material income and earnings for GAN in 2017.”


FAQ’s about GAN’s Simulated Gaming™


  • Launched in the US by GAN in January 2014, Simulated Gaming™ has proven to monetize Internet traffic to existing websites operated by land-based US casinos with average revenue per daily active user (ARPDAU) of $2.75 in 2014 and $2.32 in 2015, as against an original estimate of $0.60, greatly exceeding equivalent numbers reported by Social Casino operators on Facebook.


  • Supported by 102 months of operating data across seven (7) major US casinos’ deployments, Simulated Gaming™ is now proven to drive increased visitation on-property and in 2014 delivered on average a 28% uplift in on-property theoretical win from increased visitation by existing patrons who also engage with Simulated Gaming™ online.


  • US casino operators report up to 50% of their surveyed casino patrons are already engaged in playing Social Casinos on Facebook. Simulated Gaming™ enables land-based US casinos access to the Social Casino market worth $3.3 billion annually worldwide in 2015 (source: Eilers & Krejcik Gaming, LLC) and is proven to increase property visitation among existing patrons, reactivate lapsed patrons bringing them back on-property and drive acquisition of new patrons from outside the typical drive distance to the property.

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