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Isle of Capri launches Lady Luck

17 August, 2016

Isle of Capri launches Lady Luck® online, marking GAN’s largest multi-property US client of Simulated Gaming™ launched to date

 

London & Dublin | August 17, 2016: GAN plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, announces the launch of Lady Luck® social casino for a newly-formed interactive division of Isle of Capri Casinos, Inc. (“Isle of Capri”) developed on GAN’s proprietary Simulated Gaming™ platform designed specifically for US land-based casino operators.

 

Isle of Capri is the owner and operator of 14 casino properties across the United States. The LadyLuck.com responsive web application and counterpart native mobile apps for Apple and Android devices were custom-developed by GAN over a multi-month period in H1 2016 in order to meet the requirements of a major multi-property US casino operator and deliver a unique and differentiated product experience to serve the specific needs of their existing casino patrons as well as the broader social casino market.

 

Dermot Smurfit, CEO of GAN commented:

 

GAN has been working with Isle of Capri to bring their iconic Lady Luck® brand to life online as a global contemporary lifestyle brand build around GAN’s compelling Simulated Gaming experience and supported by Isle of Capri’s multi-State network of casino properties. This evolved product offering is built on the bedrock of GAN’s proven real money Internet gaming platform and represents a state-of-the-art differentiated product experience designed to appeal to the global social casino market as well as serving the highly specific needs of our client’s audience of existing US casino patrons.”

 

Eric Hausler, CEO of Isle of Capri Casinos, Inc. commented:

 

“The growing social casino market represents an opportunity for Isle of Capri to bring its unique Lady Luck® lifestyle brand online. We undertook due diligence on potential vendors and GAN’s specialized B2B focus with their ability to deliver a social casino product experience has enabled Isle of Capri to build an internet gaming business online which we believe will enhance our player loyalty and broaden the demographic appeal of our Lady Luck® brand.”

 

Highlights

 

  • Launch of Simulated Gaming™ experience became available as of the 25th July 2016 principally via www.LadyLuck.com. Counterpart mobile native applications followed for Android and Apple mobile devices. Later in the year, Isle of Capri expects to launch GAN’s casual skill-based mobile gaming application ‘Lady Luck® Solitaire’, designed to support user acquisition marketing of the Lady Luck® social casino.

 

  • Isle of Capri is the largest US casino operator to launch GAN’s Simulated Gaming™ enterprise software solution in order to enter the fast-growing social casino and casual mobile gaming markets online. Listed on NASDAQ (ticker: ISLE), Isle of Capri reported net revenues of $978.6 million for the fiscal year period ending April 24, 2016.

 

  • With approximately 12,000 electronic gaming machines and more than 300 table games across their 14-property casino enterprise, Isle of Capri engages with approximately 1.5 million unique casino patrons on-property each year.

 

  • GAN’s Simulated Gaming delivers to Isle of Capri a highly relevant Internet gaming-as-entertainment experience reflective of the authentic casino gaming experience and designed to increase Lady Luck® brand awareness and increase patron visitation on-property.

 

  • Simulated Gaming™ is an innovative Internet gaming service designed by GAN specifically for land-based US casinos, offering a gaming-as-entertainment experience across web, mobile and VR together offering over 200 casino slot and table games, including poker, backgammon, gin rummy, poker dice and blackjack tournaments.

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